Project Overview:

Blogalicious was looking to enhance and upgrade its annual conference for increased traction and engagement. Cover Paige Creative had successfully worked with the Blogalicious bLink Marketing Network in the past, helping them to stay connected and top of mind with their sponsors and clients through marketing outreach and message propagation. Blogalicious called on Cover Paige Creative to turn their already successful relationship and outreach into tangible experiences for the 8th annual conference.

The goal was to ensure that Blogalicious Weekend had a cohesive aesthetic from pre-event to post-event. CPC also ensured that sponsor relations were at the highest standards and that brands were engaged, informed and received fantastic ROI and ROO (return on objective) for their investment in Blogalicious Weekend by performing the following:

Sponsor Management:

• We develop a Sponsor Welcome Packet and other informational materials

• Produced and host monthly ‘Sponsor Lunch-n-Learns’ webinars to disseminate Blogalicious Weekend information.

• Bi-weekly or monthly individual sponsor check-ins

• Communicated with the sponsors regarding on all show logistic

• Planned and helped the sponsors best showcase their brands onsite.

• Liaised with the sponsors/reps during the event to ensure desired levels of brand exposure.

• Conference Creative Direction & Set Design

Set the tone to create an amazing atmosphere and establish the creative direction for the entire conference from start to finish! Cover Paige Creative fabricated and fashioned a seamless “look” and “feel” for Blogalicious Weekend that was carried all the way from pre-event to post-event, including:

• The design integrity of Blogalicious Weekend

• Supervision and management of Blogalicious volunteers and vendors  regarding creative direction an multiples designs

• Working with Conference Project Managers to liaise with vendors and sponsors

• Creation collateral materials (digital memes, presentation templates, coloring book cover, conference program, etc.).

Benefit to the Customer:

Cover Paige Creative worked with 20+ sponsors on their individual activations to coincide with the Blogalicious “Content is Life” theme. The sponsors included; Dove, Coca Cola, Kia, AARP, Wells Fargo, Hasbro, Jack Daniels, Flipboard, Vaseline and many more. By managing the sponsor activations, creating the aesthetic, designing the collateral and overall visual theme for the conference, Cover Paige Creative was able to ensure seamless and clear branding for Blogalicious Weekend – not to mention multiple spaces and  interactive experience where bloggers felt immersed and emotionally engaged by their surroundings. The Blogalicious Conference was an extremely successful weekend with 400+ social media influencers, creatives and entrepreneurs attending. And through our efforts we definitely upgraded the entire aesthetic, theme and outlook for Blogalicious Weekend… and are please to work with them again for our 4th year in a row for #Blogalicious9

Project Size and Scope:

• 400+ attendees from around The United States

• 20+ Individual Sponsors

Project Duration:

6-months