Storytelling opportunities, CTAs & immersive engagements for two awe-inspired booth activations
Captivating audience engagement and exponential ROI thank you CPC for making our booths phenomenal.
Project Overview:
The Clean Slate Initiative (CSI) partnered with Cover Paige Creative (CPC) to lead the booth activation efforts for two major conferences in 2024: the National Conference of State Legislators Legislative Summit (NCSL) in Louisville, KY, and the Congressional Black Caucus Annual Legislative Conference (CBC) in Washington, DC. CSI's goal was to leverage these conferences to increase awareness, gather support for its legislative efforts, and showcase the impact of its initiatives through a visually engaging and interactive booth presence.
Support Provided (by CPC):
Cover Paige Creative provided a comprehensive range of services to ensure successful booth activations at both conferences:
Pre-Event Planning:
Conducted discovery meetings with CSI to understand the branding, messaging, and event objectives.
Presented two booth design concepts for approval, incorporating key elements like data visualization, storytelling, and clear calls-to-action.
Procured all necessary materials, including large-screen displays, AV equipment, and branded swag.
Managed logistics for booth setup and teardown, coordinating with event organizers.
On-Site Management:
Set up booths to align with CSI’s vision, showcasing data on a large screen and guiding attendees through interactive elements like the “bar simulator.”
Managed all technical requirements, including AV setup and internet connectivity.
Coordinated staffing to ensure the booth was always fully operational and engaging to attendees.
Post-Event Activities:
Efficiently managed booth teardown and packing.
Led a virtual post-event debrief meeting to gather feedback and provide recommendations for future events.
Benefits to Customer:
Enhanced Visibility: CPC’s booth designs created an immersive experience, allowing CSI to visually and interactively share their data, stories, and impact at both conferences.
Engagement Opportunities: Attendees were not only informed but actively involved through storytelling opportunities and calls-to-action. CSI collected stories and signatures for legislative workshops and advocacy efforts.
Streamlined Operations: CPC’s end-to-end management alleviated logistical burdens, allowing the CSI team to focus on networking and relationship-building during the events.
Results:
CSI’s booths were highly successful in attracting state legislators, advocates, and key stakeholders, driving conversations around policy and advocacy.
Over 100 stories and signatures were collected from attendees interested in learning more about CSI’s mission and supporting future initiatives.
CSI received valuable post-event feedback and recommendations, setting a strong foundation for future event participation.
Project Size & Scope:
Event 1: NCSL Legislative Summit, Louisville, KY (10x10 booth)
Event 2: Congressional Black Caucus Annual Legislative Conference, Washington, DC (20x30 booth)
Audience: State legislators, staffers, advocates, Congressional Black Caucus Foundation members, and other key stakeholders
Key Goals: Showcase impact data, collect stories, and recruit support for CSI’s legislative initiatives.
Project Duration:
July 15, 2024 – September 15, 2024 (2 months)
Cover Paige Creative is proud to have provided an impactful experience for The Clean Slate Initiative, ensuring that their presence at both conferences translated into meaningful engagement and long-term advocacy benefits.
